Why You Should Be Targeting Tablet Users
Why You Should Be Targeting Tablet Users
Tablet users are evenly-represented by gender, just slightly more women than men and most tablet users fall between the ages of 25 and 44, the demographic with the largest disposable income. More importantly, 60% of tablet users have incomes over $75,000 a year, which makes tablet traffic hugely valuable, both for retail and advertisers. Another hugely important reason to target tablet users is the way people use them. Since people use tablets before bed, in waiting rooms, on the subway, and other circumstances when they have down time, they’re more likely to browse, explore, and shop online. Having access to consumers on-the-go is a huge benefit to retailers that compete with brick-and-mortar stores. Even more than laptops, consumers use their tablet to research purchases and comparison-shop; and catching consumers while they’re already out shopping makes it much easier to close the deal.
You’ll find the best answers to your questions: Why should your business care? How you can attract tablet traffic?
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Written by Julia Peterson
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