• Ryan Gagajena

How To Find Your Signature Brand Style

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Whether it is a family business that has run for years or a newly established company, the brand anchors the value of your business. The idea of how difficult it is to develop a unique signature brand that separates you from your business competitors should be your motivation to be more critical in making your brand identity. However, if you do not know where or how to formulate your signature brand style, then we have made it easier for you.

TARGET AUDIENCE

Be as specific when you determine your target market if your goal is to delight them. This way, you can form ideas as to how you can engage with them. If you know your specific audience, then it will be one of the most effective tools to try to appeal to them.

CHANGE IS OKAY (LONG AS NECESSARY)

See, change is constant. Your favorite color changes from pink to blue, and your favorite number switches from twenty to 8. And if you think that it’s time to level up your game by changing your signature brand style, then go for it. Be open to experimenting with various vibes that may appease you and your audience. Make sure that your result is authentic—a style where the customers grasp what your business aims for.

FIND INSPIRATION

Don’t hesitate to visit websites such as We Heart It or Pinterest to see for yourself many ideas that can inspire you for your brand style. You can make a board for the designs that you want to go for. It can be feminine, masculine, modern, or traditional. Make sure to consider your target audience in finding your style inspiration. Bear in mind that these images you pin on board are only inspirations that will influence your design. You still have to create a style that makes your signature brand your brand.

RESEARCH

There is a plentiful of bloggers who share their ideas and experiences about how they end up with their designs. They give tips that can invigorate your spirit to be more insightful and creative. Use these tips to make your dream brand style. Make your results from research your tool to build your identity in business. On the other hand, let your heart and your audience’s heart be the boss.

TRIAL AND ERROR

Understand that forming your signature brand is a process. It takes a series of experiments using diverse styles and different forms of aesthetics. Formulating your style is also a development voyage. You learn a lot from every alteration, addition, and formulation. There will be a lot of inspirations that will influence you. However, the traces of your journey will lead you to discover more about yourself, your style, and your sense of creativity.

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