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  • Writer's pictureRyan Gagajena

Factors That Make The Perfect Logo

As a brand, your logo serves the purpose of being a visual symbol. Logos work as the “face” of your business. Therefore, a business owner needs to think about the details carefully. Among the numerous brand symbols out there, how can you make sure that you have a unique logo? Can you assure your customers that your logo suits your products and services? No? Don’t worry, for here are five factors that will make your logo ideal:


As the face of your brand, your logo shall represent the reflection of your chosen industry. An appropriate logo is an authentic representation of the products and services you have. This idea means that your symbol should give the customers a grasp of the type of merchandise you produce.


If you come to think about it, simplicity is not dull, mainly when you use it for logo making. A simplistic logo design makes it recognizable. However, making it uncomplicated and straightforward does not mean it should look flat. It must be unique so that it will be memorable for the audience.


Ideal logos stand the test of time. It is not forgotten even if more logos are appearing. It is also not mixed with other logos. The color, text fonts, and all the elements you put into your brand’s visual should stick in people’s minds.


Colors don’t just carry the aesthetic part of your logo. They have more significant purposes apart from that. The hues you use may depict the fun energy of your products or the serenity of your service. Colors should embody the meaning of your brand. Therefore, consider the colors you want to use before actually putting them on your logo.


Fonts matter! Choose a font that will communicate your brand to the people. In designing a logo, you may want to avoid commonly used fonts. Ensure that the size is also readable, or else, it will make no sense at all.

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