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  • Writer's pictureRyan Gagajena

Basic Steps for Crafting a Social Media Strategy

This was a great article I recently came across written by Liz Jostes in the field of Social Media Strategy. Below is a summary of the article. For the complete article source click here.

Written on March 7, 2013 by KristinZaslavsky

“It’s not uncommon for a company to decide they want to be on social media. Unfortunately, it’s also not uncommon for them to not know where to begin crafting their social media presence. When it comes to creating your social media, think through these foundational steps for being strategic about your social media strategy.”

  1. Know Your Goals

  2. Be Ready to Create Regular Content

  3. Update Your Signage

  4. Be Visual

  5. Build Relationships

Liz Jostes’ website is at 

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