4 Ways to Boost Your Facebook Engagement With Promotions

Author: Mike Gingerich

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Do you want to boost your Facebook engagement?

Are you wondering if promotions will help?

79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!

While there are many core methods for increasing engagement such as creatinghighly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions.

Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.

Selecting the Right Type of Promotion for Your Page

A key question when thinking about running a promotion on a Facebook Page is, “Which type of promotion will work best for my goals?”

The answer: It varies. Certain promotion types lend themselves to different objectives. In addition, certain promotions may work better for certain industries.

Below you’ll find an outline of 4 types of Facebook Page promotions and keys for selecting the right type to run on your Facebook Page.

All of the types of promotions mentioned below must use third-party apps displayed on a Facebook Page tab. This is necessary to comply with Facebook’s promotion policy.

#1: Sweepstakes Promotion

#2: Deals and Offers

#3: Contest Promotion

#4: Multi-Network Social Promotion

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