Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Source: http://www.youngentrepreneur.com/startingup/marketing-strategies/marketing-like-the-big-brands-think-you-know-your-customer-think-again/?hootPostID=cb639c398b5ca914e0da623ce978d3ec Author: Jim Joseph My first marketing job was at Johnson & Johnson. I was working on baby lotion and baby powder, yet I had never held a baby before in my life. I had to immerse myself in the life of being a mom, if I was ever going to understand my customer‘s needs. It was a lesson I hav