Source:  http://www.jeffbullas.com/2013/07/11/8-ways-to-win-at-marketing-by-being-useful/ Author:  Jay Baer Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again. Your company is being forced to compete for your customers’ attention against those customers’ family

Source:  http://socialmediatoday.com/jacey-gulden/1546446/your-5-step-approach-business-blogging Author:  Alyssa Adkins Build buyer personas. It’s hard to write a blog, or anything for that matter, without knowing who you’re writing to. Sit down and write your audience profiles: age, occupation, income, wants, needs, aspirations, etc. Once you’ve defined your target audience more robustly, you can then write content that is relevant and meaningful to them. Clarify your servic

Source:  http://www.youngentrepreneur.com/startingup/marketing-strategies/marketing-like-the-big-brands-think-you-know-your-customer-think-again/?hootPostID=cb639c398b5ca914e0da623ce978d3ec Author:  Jim Joseph My first marketing job was at Johnson & Johnson. I was working on baby lotion and baby powder, yet I had never held a baby before in my life. I had to immerse myself in the life of being a mom, if I was ever going to understand my customer‘s needs. It was a lesson I hav

Author: Danny Iny Source: Click here At its core, marketing is very simple. You have a great product or service, and you communicate that to the people who really need it. Simple. But not necessarily easy. To prosper in today’s competitive marketplace, you must know how to build relationships that will multiply your audience, sell your product, and turn engagement into profits. In working with many small business owners and entrepreneurs, I have found that they sometimes conf